The goal of the competition is to draw attention to aspiring and versatile filmmakers and encourage future achievements with prizes that lay the foundation for the next project. The Rewards are supported by KUKL Rental, Trickshot Post production house and the Icelandic broadcaster RÚV. Winners will be included in RÚV VOD this year. The contenders will compete in four categories divided into Fiction, Documentary, Experimental & Artistic Music Video Projects.